About CoziGo
It started with one very long flight.
We aim to make traveling with babies and flying with kids easier than ever before. Keeping your baby in their sleep routine is just about one of the most important things you do as a parent of a young baby.
CoziGo helps you achieve this allowing you to maintain your lifestyle and still get out and about with your baby and kids on board.
Emma, Aimee and Emma’s mum — the family behind CoziGo.
01 / The beginning
The CoziGo journey
The CoziGo journey started when my first daughter Aimee was just 5 months old. I flew from Sydney to London to introduce my mum to her first grandchild and I clearly remember getting off the plane exhausted and dishevelled carrying a screaming child – we were both desperate to sleep as neither of us had.
I greeted my Mum and remember saying "Well I won't be flying with a baby again in a hurry! – Absolute nightmare!"
Flying had not been on the top of my list of things to do and I was terrified what would happen on the plane… and quite rightly so. Aimee’s well established sleep routine was so important and the poor little thing was awake for almost the duration of the 24 hour flight.
The inflight bassinet I had was right below a TV screen, to the left of the EXIT sign and Toilet lights... There was just WAY too much going on!
The challenge that started it all: sleep on a long-haul flight.
02 / A very personal reason
The reason
During that 5 week trip, my world came crashing down around me... my mum was diagnosed with Cancer and had been given just one year to live. I made the tough decision to relocate. This decision saw me fly from the UK to Australia four times in one year so that Aimee’s daddy could still see his baby girl occasionally. The flying experience never got any better.
In an attempt to help Aimee sleep better during flights, I carted around single sheets and masking tape and set up a canopy over the bassinet to help block out all the inflight action. She would drag it off or the masking tape would fail and it would fall on her and of course wake her… nothing was effective in helping to remove all the crazy distractions on a flight.
Once my mum passed away, I couldn’t get the whole thing out of my mind and with encouragement from my husband, I decided to bring something to the market that help parents worldwide travel with their babies more effectively.
Aimee and her grandmother, spending time together.
03 / The first idea
Designed for every day
I wanted my new product to have a dual purpose – being away meant that Aimee had to sleep in all sort of places - hospitals, restaurants, parks...
I was constantly draping wraps over the pram that would fly off in the wind, get caught in wheels, get pulled in by Aimee, not to mention the worry of suffocating her!
So when we set about designing CoziGo, I also wanted it to be one of the best universal pram and stroller covers on the market.
A very basic prototype, made to fit an airline bassinet. (I had never heard of CAD)
04 / Taking the leap
From Fly Babee to Shark Tank
So after a two year long design phase, we launched our Australian brand Fly Babee – Travel Made Easy. In the first two years of business Fly Babee won lots of innovation awards and customer service awards.
We also launched Fly Babee on Australia’s version of Shark Tank and won over Shark Investor Janine Allis – she loved our idea.
Fly Babee was hugely successful and sold thousands within Australia … before long we were stocked in major baby shops and boutiques and we were getting lots of interest from overseas buyers.
Shark Tank, 2015. The Optus / My Business Awards, 2016.
05 / Going further
CoziGo — Sleep on the Go
Two years after launching Fly Babee – Travel Made Easy, we were ready to go International. This saw us rebrand our product.
Fly Babee isn’t just for flying – it’s actually become one of the most popular sleep and sun covers for all prams and strollers and our name didn’t really communicate the true everyday use of the product. It really is one of the best stroller covers on the market.
With this in mind, we launched CoziGo – Sleep on the Go.
The updated CoziGo was packed with even more new features. It's something we're proud of and we hope it helps to make every day with your baby a little more easy, more flexible and peaceful. After all - A sleeping baby is a happy baby and a happy baby is a happy parent xox
From airline bassinets to everyday pram naps.
Our journey, 2015–2026
Awards & milestones
Independent recognition for product innovation, baby sleep, travel and the business behind CoziGo.
Scroll through the years
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2015
Fly Babee launches & enters Shark Tank
- Launched Fly Babee – Travel Made Easy and secured investment from Janine Allis on Shark Tank Australia.
- Gift & Life In Style / GALA Awards — Product Innovation: Winner.
- AusMumpreneur — Product Innovation: Bronze.
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2016
Recognition for innovation & business
- Optus/My Business Awards — Wholesale Business of the Year: Winner.
- St.George Banking Group Entrepreneur Awards — Product Innovation: Gold.
- AusMumpreneur — Rising Entrepreneur of the Year: Gold.
- Emma Lovell — Emerging Entrepreneur of the Year: Gold / 1st Place.
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2017
Fly Babee becomes CoziGo
- Rebranded as CoziGo – Sleep on the Go, reflecting everyday use beyond flying.
- Mother & Baby Magazine Awards — Most Popular Product for Baby: Gold.
- Emma Lovell — Rising Star Entrepreneur: Bronze / 3rd Place.
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2018
A growing global brand
- AusMumpreneur — Best Global Brand: Silver / 2nd Place.
- Emma Lovell recognised among Australia’s Top 50 Small Business Leaders.
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2021
Recognition for resilience
- Roar Awards — Skin of my Teeth Covid Survivor: Gold.
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2022
Best Item for Travel — Silver
- Nursery Online Trade Awards — Best Item for Travel: Silver.
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2023
Best Baby Travel Product — Gold
- Lux Life Magazine — Best Baby Travel Product: Gold.
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2024
Celebrating naps & family travel
- Babies Best Awards — Best on-the-go Nap Support: Gold.
- Tiny Travelship — Wouldn’t Fly Without Award: Gold.
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2025
Family travel recognition — Bronze
- Mums Choice Awards — Best Family Travel & Holiday Product over £25: Bronze.
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2026
Best Baby Sleep Product — Winner
- SHE-com Awards — Best Baby Sleep Product: Winner.
